The Museu do Amanhã (Museum of Tomorrow) is a museum that explores our possible futures through science and innovation.

Once a dangerous port district, the site now welcomes the museum on a pier overlooking Guanabara Bay. It anchors a larger effort to create a new art and culture district in Rio.

The mark of the Museu do Amanhã is inspired by the human eye and the cosmos. It celebrates our curiosity and humanity. A spectrum of color radiating from a black center captures the vibrancy and energy of Rio.

The museum’s typography uses Calibre, a hyper-rational, neo-grotesque geometric face designed by Kris Sowersby and inspired in part by street signage. Because it remains cohesive throughout the visitor experience, our type needed to be clear, flexible, and scalable—not only in form but also in tone.

The identity, akin to the museum’s architecture, embraces whitespace, with special moments of color and intrigue.